DB
performance-marketing

Performance Marketing

I help businesses acquire, convert, and retain customers through data-driven paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, Amazon Ads, and Taboola Ads.

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1500+
Qualified leads
3+
Years experience
Devidarsan Birbar, performance marketing professional
📈 Paid Media
🎯 1500+ Leads
📊 Analytics & Tracking
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Performance marketer reviewing campaign results
3+
Years of
Experience
about-me

Beyond Running Ads - Building Growth Systems

I'm Devidarsan Birbar, a Performance Marketing professional with over three years of experience in digital marketing, paid media, and lead generation. I combine strategic thinking with technical implementation to build customer acquisition systems that help businesses grow through measurable marketing performance.

My edge is combining strategy with hands-on technical execution: I plan customer acquisition funnels, build and run campaigns, implement conversion tracking with Google Tag Manager and GA4, dig into user behaviour data, and optimise relentlessly to move the numbers that matter.

Because for me, successful marketing was never about spending more. It’s about making every click, impression, and conversion count.

  • Strategic customer acquisition systems
  • Hands-on campaign execution and optimisation
  • Accurate tracking with GA4 and Google Tag Manager
  • Decisions focused on measurable business outcomes
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my-approach

Every Campaign Starts With Strategy

A structured process that turns research and clean execution into sustainable growth.

01

Research

Understanding the business, competitors, audience, and customer journey.

02

Planning

Building the acquisition funnel, media mix, targeting strategy, and KPIs.

03

Execution

Launching structured campaigns with accurate tracking and optimized creatives.

04

Optimization

Improving CTR, CPC, CPL, conversion rate, and audience quality using data.

05

Growth

Scaling the strongest campaigns while maintaining performance and profitability.

what-i-do

Marketing built for measurable outcomes

Strategy, execution, tracking, and optimization across the complete acquisition journey.

01

Performance Marketing

Planning and optimising paid media campaigns that focus on lead generation, customer acquisition, and measurable business growth.

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02

Google Ads

Search, Display, Shopping, Performance Max, Demand Gen, and YouTube campaign planning with audience targeting, keyword strategy, and conversion optimisation.

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03

Meta Advertising

Building Facebook and Instagram campaigns focused on awareness, lead generation, remarketing, and sales objectives.

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04

Analytics & Conversion Tracking

Implementing GA4, GTM, Meta Pixel, event tracking, conversion tracking, and campaign attribution.

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05

Marketplace & Native Advertising

Practical knowledge of Amazon Ads, Meesho Ads, and Taboola Ads with campaign planning and optimisation strategies.

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06

Marketing Strategy

Media planning, audience segmentation, customer journey mapping, landing page recommendations, and performance reporting.

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core-expertise

Tools and strategies I work with

Paid Advertising

  • Google Search & Display Ads
  • Shopping & Performance Max
  • Demand Gen & YouTube Ads
  • Meta & LinkedIn Ads
  • Amazon, Taboola & Meesho Ads

Analytics

  • Google Analytics 4
  • Google Tag Manager
  • Meta Pixel & Custom Events
  • Form & Button Click Tracking
  • Conversion Tracking & Linker

Strategy

  • Lead Generation & Remarketing
  • Audience & Keyword Research
  • Media Planning & Funnels
  • Campaign & Landing Page Optimization
  • CRM & Email Marketing
featured-case-studies

Strategy applied across industries

Selected practical projects focused on acquisition, measurement, and scalable growth.

01

Healthcare Lead Generation

Full-funnel strategy using Google, Meta, and YouTube Ads with audience research, keyword planning, tracking, and landing-page recommendations.

02

Travel Lead Generation

Search and Display campaigns for high-intent travelers using keyword mapping, segmentation, bidding, responsive creatives, and remarketing.

03

D2C Fashion Brand

Product-launch strategy using Performance Max, Meta, and Shopping campaigns with media planning and budget allocation.

04

GTM & Conversion Tracking

GA4, Meta Pixel, custom events, form tracking, button-click tracking, and conversion measurement for accurate attribution.

05

AI & SaaS Marketing

Paid media strategies focused on customer acquisition, audience segmentation, and scalable growth for AI-driven products.

06

EdTech Growth Campaign

Lead-generation strategies combining Google, Meta, LinkedIn, and email marketing to increase registrations and engagement.

project-metrics

Performance in numbers

0
Qualified Leads
0
Impressions
0
Campaign Reach
0
Community Growth
0
Lead Growth
0
Engagement Improvement
marketing-philosophy

Marketing Philosophy

I believe successful performance marketing is not about spending more on advertising - it’s about understanding customers, measuring every interaction, and continuously optimising every stage of the acquisition funnel.

My approach combines strategic planning, technical implementation, analytics, and creative testing to build marketing systems that generate sustainable business growth. Every campaign is built with a clear objective, accurate measurement, and continuous optimisation, ensuring that marketing decisions are driven by data rather than assumptions.

why-work-with-me

Marketing focused on growth - not vanity metrics

I combine business understanding, marketing strategy, analytics, and technical implementation to build campaigns designed for measurable growth.

My approach runs on structured planning, precise tracking, continuous optimisation, and data-driven decisions - the kind that improve lead quality, customer acquisition, and overall marketing performance.

Whether it’s launching a paid campaign, implementing conversion tracking, sharpening audience targeting, or architecting a full-funnel acquisition strategy, my focus stays fixed on outcomes that move the business forward.

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get-in-touch

Let's Build Marketing That Delivers Results

I'm open to Performance Marketing, Paid Media, Growth Marketing, and Customer Acquisition opportunities.